Pinned post
A pinned post is a post an account chooses to keep prominently positioned on a supported profile or page surface.
Definition
A pinned post is a post an account chooses to keep prominently positioned on a supported profile or page surface. It gives profile visitors a deliberate starting point even as newer updates are published. The available placement and controls depend on the platform.
Good candidates include an introduction, a resource collection, or an announcement that remains relevant for a period. The pinned item should explain itself to someone who has not followed earlier conversations. A thread opener can work when it clearly describes what the connected entries contain.
Pinning is a placement choice, not a promise that every follower will see the post in a feed. Review the item when a campaign ends, a link changes, or the account’s focus shifts. Old announcements can confuse new visitors if they look current. Check the profile as a reader would and confirm that the featured post still leads to the intended information.
Example
A consultant pins an introduction thread that explains their work and links to three useful guides.
How to apply it
Pin an intro thread that still makes sense 30 days from now: who you help, what you post, and one current link. Use the opener as the pinned item so visitors can walk the replies. Review it every 14 days. If a price, waitlist, or event has ended, unpin it the same day. A pinned expired coupon teaches new visitors that the account is stale.
After you pin, open the profile as a logged-out user. Confirm the featured post is the intro, not a random viral joke. On a Facebook Page, use the featured or pinned control the Page actually offers. Do not pin a 12-post rant. When you recycle an evergreen tutorial, you can pin that opener for a week, then return to the intro thread.
Common mistakes
- Leaving a pinned announcement live after the event, price, or waitlist has ended.
- Pinning a middle reply that does not explain the account to a first-time visitor.
- Pinning a joke that got impressions and hiding the intro thread visitors actually need.
Related terms
Related reading
- Building a Personal Brand with Threads: The Complete Playbook
- Building an Email List from Your Threads: The Complete System
Frequently asked questions
What is Pinned post?
A pinned post is a post an account chooses to keep prominently positioned on a supported profile or page surface.
How do you use Pinned post in a thread?
Pin an intro thread that still makes sense 30 days from now: who you help, what you post, and one current link. Use the opener as the pinned item so visitors can walk the replies. Review it every 14 days. If a price, waitlist, or event has ended, unpin it the same day. A pinned expired coupon teaches new visitors that the account is stale.
Example of Pinned post
A consultant pins an introduction thread that explains their work and links to three useful guides.